Friday, March 1, 2013

Facebook Ultimate Goal with Atlas tool?





Here is the deal signed with Microsoft in acquiring the platform, which they have been looking for a while to function much better in terms of ad technology.

Facebook believe in having a strong fight with Google Inc……


  • Buying of Advertising Technology from Microsoft Corp with an attempt to improve effectiveness of ads on its website, will have huge impact in their market share.
  • Facebook will purchase Atlas Advertiser Suite, an ad management and measurement platform.
  • Facebook did not disclose the deal amount.
  • Relief from embarrassment, after co. like General Motors Co. declared pulling the plug on all paid advertising on Facebook network after its IPO during May last year.
  • They believe purchase is not a step forward creating a much wider ad network beyond Facebook site.
  • Now, it’s time to make some difference. The question is how quickly and successfully facebook can integrate its data with Atlas tool.
  • Google Leads the $15 billion us market for online display ads with 15.4 per cent share and facebook with 14.4 per cent.


Will they over take????

Do you like this story?

Subscribe and Get the Latest Updates For Free

Thanks For Making This Possible! Kindly Bookmark and Share it.

Technorati Digg This Stumble Stumble Facebook Twitter

Filled Under:

1 comments:

Don't spam and drop your valuable comments [ highlight your blog in the name ]

Thanks for dropping your valuable comment :) we will get back to you as soon as possible ..

Spammers will be banned permanently .

Google+ Followers